CHANEL BRAND

There are only a few brands in the world that are awe-inspiring 🤩

Many girls and women are dreaming of luxury clothes, shoes 🥿, accessories and, of course, bags 👜 from Coco Chanel.

Why is it so?

First of all, it is about the history of the brand. It is as mesmerizing as the story of Gabrielle Chanel herself. Let's take a look at it.

➖ Gabrielle lived for 5 years in an orphanage, where she learned to sew 🧵

➖ She got the nickname "Coco" while working as a cabaret singer in France 🇫🇷

➖During these years, Gabrielle met the influential French aristocrat Etienne Balzan, who helped her open her first store 🏬

➖ The first thing that brought Coco popularity and success were neat hats 👒

➖ In 1913 Chanel introduced to the public simple, non-luxurious clothing in her boutiques. They had a comfortable cut, did not restrain movement, but at the same time remained very elegant.

➖ In 1917, inspired by the uniform of the French sailors, Chanel released striped t-shirts.

➖ Coco introduced pleated skirts, two-tone shoes and headscarves, as well as bijouterie.

➖ In 1921, Coco Chanel presented the first women's perfume - Chanel No.5. Today it is the most popular perfume - 1 bottle is sold every 30 seconds 😳

➖ Coco was not married to Arthur Capel, the love of her life when he died. And so she could not wear mourning. Therefore, she created a model of a little black dress and made it an everyday part of the wardrobe.

➖ In February 1955, Chanel's quilted leather handbags were presented with gold or silver metal chains. Their release date - 2/55 - became the internal name of the line that has become legendary.

➖ In 1983, German designer Karl Lagerfeld was appointed to the post of chief designer of the Chanel Fashion House and ruled it until 2019. His outlook was similar to Chanel‘s, so the designer managed not only to preserve the unique style of Chanel, but also to “rejuvenate” it.

Chanel is both, a whole era and an immortal brand. As much as Gabrielle has done for modern women in the field of fashion, perhaps no one has done 🖤